It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later.

Nike Basketball

The finest pieces in Nike Basketball are routinely designed for and inspired by NBA’s best from Charles Barkley and Penny Hardaway in the '90s to LeBron James and Kevin Durant today.


Nike SB

 The line consists of former Nike basketball silhouettes, reconstructed with added cushioning and appropriated for skating. The SB’s true strength is in its design and daring color combos. 


Nike AirMax

Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning underfoot.


Nike Sportswear

Nike Sportswear, designed for sport, crafted for life. High-end, more lifestyle-focused arm of the iconic brand, is launching a new capsule lineup that hits retail today in New York City.